Users will soon have a updated setting that permits them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the service announced that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale release. This development comes amid a increase in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on a competing service exclusively feature content made by AI. A significant portion of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to provide users the ability to adjust the amount of that, according to their own likes,” stated a company executive.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its service tagged as made with AI. In total, more than 100 m videos are submitted to the app each day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the volume of AI content they see by opening the topic control feature in the application and choosing AI-made media. Additional categories that can already be modified under the setting encompass current affairs, clothing, aesthetics, and movement.
Platform Guidelines
Its guidelines mandate content makers to label convincing AI-generated content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic artificial content that is without a tag can be removed under its community policies.
In addition, the service will henceforth add an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This step is intended to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2m educational fund for professionals and organizations to create learning resources about ethical AI use. This program will support educational bodies focused on educating programming and robotics.
Moderation Strategy
TikTok has justified its content review process, following discussion over intentions to cut jobs for a large number of content moderators in the UK. It is expected to cut a significant number of roles in its content moderation division in London, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by staff. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to the use of its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
